Born from Faith. Made with Love.
Pure values. Pure ingredients. Skincare that honours your faith and your skin.
She Couldn't Find It.
So She Made It.
Growing up in East London, Aisha loved skincare but struggled to find products that were both effective and aligned with her faith. Most options felt clinical and uninspired. Most trending brands didn't consider her values at all.
So in 2020, armed with a biology degree and a kitchen full of fruit, she started experimenting. The first strawberry serum, made for her sister's wedding, became the product that launched FruitFace.
Today, FruitFace is trusted by thousands of women across the UK and beyond. But the mission hasn't changed: skincare that's pure, fruit-powered, and made with real love.
"I wanted to create something my younger self would have been excited to use, and proud to use."
What We Stand For
Muslim Owned
Every product is crafted with care and integrity. We believe your skincare should honour your values.
Fruit-Powered
Real fruit extracts, not synthetic substitutes. Strawberry, watermelon, and citrus do the heavy lifting for your skin.
Clean & Conscious
No parabens, no sulphates, no animal testing. Ingredients you can pronounce, in packaging we're working to make fully recyclable.
Our Promise
Purity isn't just a label for us. It's the foundation of everything we create. Every ingredient is ethically sourced, every formula is free from alcohol and animal-derived components, and every product is made to the highest standards.
We believe that choosing clean skincare shouldn't mean sacrificing quality, luxury, or results. That's why we invest in rigorous testing and premium fruit-based actives to deliver products that perform beautifully and align with your values.
Muslim Owned
Independently verified.
No compromises.
FruitFace London
Our Journey
Aisha starts experimenting with fruit-based formulas in her London kitchen.
First strawberry serum sells out in 48 hours via Instagram.
Full range launched with 8 products. FruitFace goes official.
10,000+ customers across the UK. Featured in Vogue Arabia.
Expanded to EU markets. Launched the Skin Quiz for personalised routines.
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